Baseball Lifestyle 101

Baseball Lifestyle 101 is a US baseball-inspired apparel and accessories brand founded by Josh Shapiro in 2013 and headquartered in Farmingdale, New York; it sells youth and adult clothing, bags, headwear, and other fan gear online and through sporting-goods retailers including Dick’s Sporting Goods, Scheels, and Academy. It grew from a baseball-focused Instagram community and emphasizes expressive off-field designs for players and fans, with more than 100 employees and operations supported by warehouses on both coasts.