Taco Bell Media Program

Are your stores Live Más–ready?

The Taco Bell Media Program, powered by Rockbot, delivers on-brand music & TV for Taco Bell, Cantinas, and Live Más Cafés – fully licensed, approved for Taco Bell environments, and built to bring Live Más to life.

Front of Taco Bell store

Music programs designed for every Taco Bell format

  • Taco Bell Radio

    Curated, fully licensed music built for core Taco Bell locations. Energize your team, keep lines moving, and maintain a consistent, upbeat atmosphere across every daypart.

  • Live Más Café Music

    Elevated, culture-forward playlists designed specifically for Live Más Cafés. Capture the unique identity of these locations with music that feels modern, expressive, and true to the Live Más brand.

  • Cantina Music & TV

    An elevated media experience designed for Cantina locations. Pair high-energy, on-brand music with immersive TV content to support longer stays, social energy, and Cantina-only offerings.

Rockbot delivered a smart, hospitality-ready solution that simplifies our operations and elevates the guest experience.

Derek Petersen
Field IT Manager, Desert De Oro (Taco Bell franchisee)

One platform built for restaurants

Power all your in-location media with one scalable platform – built for customization, control, and reliability.

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  • Unified media experience

    Customize music, signage, and TV to match your brand – all from one powerful platform.

  • Powerfully simple tools

    Easily control your in-location music, signage, and TV with smart features that shape the ideal atmosphere.

  • Flexible configurations

    Adaptable features, settings, and permissions to create an ideal fit for your organization.

  • Rock-solid reliability

    Experience unmatched dependability as you scale and grow your business with our trusted, plug-and-play setup.

Keep guests longer with the right sound

79%
of customers will stay longer at a bar or restaurant if good music is playing. 1
  1. Source: bmi.com, Value of Music Research