Case Study

Sola Salons gains control, efficiency, and brand consistency with Rockbot

Overview

Founded in 2004, Sola Salon Studios is a nationwide franchise network empowering more than 20,000 salon professionals across the country. With Rockbot, Sola modernized its media operations by replacing outdated systems with a centralized platform for music, TV, and custom digital signage. The result is a cohesive brand experience for franchisees, salon professionals (Pros), and clients.

Sola Salon Studios lobby with TV and digital signage displaying branded content
Sola Salon Studios digital directory showcasing salon professionals and services

Sola unifies media with Rockbot, saving time and costs

By replacing multiple outdated systems with Rockbot’s all-in-one platform, Sola reduced media costs, unified brand presentation, and eliminated manual updates. The partnership transformed in-location media into a powerful driver of marketing, customer experience, and operational efficiency.

  • 50% reduction in media costs
  • Consistent, on-brand content across all locations
  • Real-time control over all in-store media
  • Time savings through automated scheduling
  • Market-leading walk-ins feature to drive Pro business

Rockbot replaced several legacy in-salon systems with one unified platform, improving brand consistency, reducing costs, and freeing teams from manual updates.
Daryl Hurst
President & Chief Operating Officer, Sola Salon Studios