Case Study

Roaring Springs Waterpark streamlines park media with Rockbot

Overview

Roaring Springs is the northwest’s biggest water park, with more than 20 water attractions and over 25 years serving as a destination for family fun in Meridian, Idaho. With Rockbot’s partnership and custom solution, Roaring Springs now automates dynamic, on-brand music and video content that supports a record number of new visitors each season with outstanding guest experience.

Roaring Springs Wave Pool with large video screen before Rockbot media upgrade
Rockbot-powered video screen at Roaring Springs Wave Pool with family-friendly content

Rockbot elevates guest experience for a record season

By partnering with Rockbot, Roaring Springs secured a fully customized, ad-free media platform, successfully resolving prior issues with repetitive music and non-family-friendly video content. In the five months following launch, Rockbot powered nearly 8,000 hours of targeted music and video content, creating a noticeably fun and energetic vibe. This improved atmosphere, combined with the stable, easy-to-use platform that staff appreciates, helped support a record-breaking waterpark season for Roaring Springs.

  • Centralized control from one dashboard simplifies management across the entire complex.
  • Fast deployment with the full system live in just over one month for opening day.
  • Custom music programming eliminated repeat complaints with more than 4,000 hours streamed.
  • Dynamic, family-friendly video for the Wave Pool delivered over 3,700 hours of ad-free content.
  • Record season performance supported by a fresher, more engaging park atmosphere.

Rockbot has exceeded our expectations by providing atmosphere-enhancing entertainment that our guests love, and a stable platform that our employees appreciate.

Tiffany Watts
Chief Marketing Officer, Roaring Springs Waterpark