Case Study

Fleet Feet builds a franchise brand standard with Rockbot

Overview

Fleet Feet is a leading running specialty retailer with 80+ company-owned locations and a franchise network of 200+ across the United States. By partnering with Rockbot to consolidate music and digital signage onto a single platform, Fleet Feet now delivers a consistent, on-brand in-store experience across all corporate locations – and has made Rockbot its recommended partner for franchisees.

How Fleet Feet made consistent in-store media a brand standard

By unifying operations with Rockbot, Fleet Feet transformed in-store media from an operational burden into a strategic asset – reducing vendor complexity, freeing store teams from manual work, and building a replicable foundation as the brand continues to grow. With 60+ new locations planned in the coming years, the infrastructure is already in place to scale.

  • Grew from 15K streaming hours in their first year to a projected 480K in 2026 – more than 30x growth
  • Seasonal and holiday music handled automatically
  • Corporate campaigns deployed to screens — no store team action required

The biggest differentiator before and after Rockbot is consistency. Using digital signage and music allows us to deploy campaigns seamlessly without bothering our busy store teams.

Jacob Meintel
Retail Development Manager