Case Study

How Brentwood Swim Club created a community radio station with Rockbot

Overview

Founded in 1961, Brentwood Swim Club (BSC) is a private 375-member swim and racquet club in Brentwood, Missouri. In 2022, BSC chose Rockbot to help them reimagine the club’s sound and launch BSC Radio – a dayparted mix of upbeat on-brand music with audio announcements recorded by members of all ages.

BSC Radio becomes the sound of Brentwood summer

At the outset, to run announcements and fuel community, Matt asked a few young members to record station IDs. Word spread fast and soon kids, lifeguards, and families all wanted to participate. Today, more than 30 members are featured on any given day, woven into the rotation automatically with dayparted music. BSC also uses audio messaging for its community calendar –this summer’s promotions included upcoming parties, a local 5K, and a celebration for the opening of the new city library. Members repeatedly tell Matt that BSC Radio has helped foster a stronger sense of community at Brentwood Swim Club.

  • Rockbot music and audio messaging power a fully programmed community radio station
  • BSC radio programming runs automatically, all day, every day, featuring dayparted songs and messages that enhance member experience
  • 30+ individual member voices heard on air every day, giving BSC’s audio a personal vibe
  • Rockbot AI Voice enables BSC to create same-day announcements from anywhere

I see my role as member engagement and vibe management – with Rockbot, I can do that job well. Members regularly tell me how much they love the curated music, and the sense of community our radio station now provides.

Matt Lang
Founder and Program Director of BSC Radio