Case Study

How The Big Biscuit scales its brand promise with Rockbot

Overview

Guided by a mission to create great experiences through dependable hospitality and consistency, The Big Biscuit has grown from a single restaurant in Missouri into a beloved breakfast and lunch brand with ~30 restaurants across four states. As the franchise expands, delivering on that mission for every guest requires a partner like Rockbot to ensure in-location music and digital signage are dialed in.

The Big Biscuit server greeting a family at their table
The Big Biscuit staff serving guests beneath the restaurant’s branded sign

The easier way to grow an exceptional franchise

The brand now oversees music and digital signage from a single dashboard across ~30 locations in under 3 hours a month. New locations are up and running fast, and franchisees don’t have to worry about in-location media – corporate ensures every dining room looks and sounds like The Big Biscuit. Rockbot helps reinforce the brand’s hometown hospitality, encouraging longer guest stays and repeat visits, and creating a better working environment for staff.

  • New locations up and running in as little as 10 minutes
  • ~30 locations managed from one corporate dashboard
  • 1–3 hours/month of corporate time to manage music + signage brand-wide
  • Supports The Big Biscuit’s mission: dependable hospitality and consistency at every location

The music and signage have the same feel no matter which location you go to – and getting a new location up and running is pretty much just plug and play.

Ryan Donica
IT Manager